Calling Bitcoin or crypto in general an "industry" is a very tenuous characterization.

Yes, there are all the on-ramps... Binance, Coinbase, PayPal, various investment platforms, etc.... that most people rely on and all the NFT "businesses". These are only an "industry" that is a middle-man... like a bank or investment house, or broker that collects (big) fees.

Adoption does not necessarily mean value, since there is no fundamental value like an real industry... you know, income, profitability, marketshare, etc. good management, etc. You can measure value of the middlemen since they have all these features.

Similar to a currency, but much less reliably, one can guess at buy-demand. But the belief that even more widespread adoption will lead to higher prices is very likely not a guarantee: ​ the "Q" of M*C = Q*H basically doesn't exist in any real sense. So demand will only fluctuate with sentiment. So it will continue to bounce up and down forever nearly entirely driven by sentiment. And a few whales.